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Sony launches $27,000 Bravia TV in UAE
- United Arab Emirates: Thursday, September 20 - 2012 at 10:51
Sony Gulf has unveiled the Japanese company's first 4K LCD TV, the 84" machine that can display images four times the resolution of full HD standard, Emirates 24-7 has reported. The Bravia LCD television boasts a 4K (3840 x 2160) LCD panel, comprising 8.29 megapixels, and incorporates Sony's proprietary '4K X-Reality PRO' super-resolution high-picture quality engine. The technology allows a viewer to be seated as close as 1.5 metres from the screen, according to Hiroyasu Sugiyama, managing director of Sony Middle East and Africa. The TV is priced at Dhs99,999 ($27,223) and will be on sale at leading Jumbo outlets starting November 18.
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