Sony's Cyber-shot WX170 packs high performance features into sleek and stylish package
- United Arab Emirates: Thursday, September 27 - 2012 at 16:05
- PRESS RELEASE
Sony, the leading consumer electronics brand, announced the launch of the new Cyber-shot DSC-WX170 digital camera, bringing high performance to the smallest and lightest camera in its class.
The WX170 takes full advantage of Sony's ultra-slim "AA" (Advanced Aspherical) lens to fit a 10x optical zoom G lens into a camera that is just 17.6 mm thin. Matched with the Sony proprietary 18.2 megapixel (effective) Exmor R CMOS image sensor and BIONZ image processing engine that captures clear images even in low-light environments, as well as Clear Image Zoom technology for sharp 20x total magnification, the result is inevitable: startlingly vivid photos that rival the performance of more expensive cameras.
In addition, Optical Steady Shot, Sony's proprietary image stabilisation technology for still image shooting assists the class-leading AF to produce beautifully sharp photos and movies even at long focal lengths and dimly lit scenes.
Focusing is easier and more intuitive than ever, thanks to the new 921,600-dot 3.0-inch XtraFine LCD touchscreen and high speed AF system.
Photographers can easily choose the focal point within the frame with a simple tap on the camera screen. Furthermore, the high resolution on the WX170 ensures image playback on the camera is crisp and clear.
With a beautifully finished high-intensity aluminium body, the WX170 features a sharp, flat front and elegantly curved back for sure handling. Two colour options -matte white and sophisticated black - deliver premium quality for photographers that are constantly on the move.
The WX170 is also able to record videos in Full HD (1920 x 1080, 60i/50i). With 10 shooting modes that include 14 Scene Selections, nine different Picture Effects, Intelligent Sweep Panorama and 3D still photo shooting, camera lovers can tailor their shooting style in many ways.
The Cyber-shot™ WX170 is the latest result of Sony's on-going efforts to bring performance and design together in perfect harmony. Combining a highly innovative optical zoom, Sony's proprietary Exmor R sensor and much more in an incredibly stylish and slim design, the WX170 sets the standard for digital camera makers.
The new Cyber-shot DSC-WX170 will be available from October 2012 onwards across Jumbo Electronics showrooms and other leading electronics retailers in the UAE.
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