Souq Waqif Boutique Hotels kicks off GCC roadshow

The trip, which is part of a broader plan to tour the GCC, is a dedicated initiative aimed at promoting the Boutique properties and their offerings to high-level travel industry professionals, major Saudi corporations, premium clientele, and potential partners in the Kingdom.

Stepping into the new year, Souq Waqif Boutique Hotels remains firmly focused on providing the region with the best in authentic hospitality.

"After gaining phenomenal ground and popularity at home in Qatar in 2012, we are expanding our vision to raise brand awareness, share our philosophy, and build a loyal customer base across the region. The key objective of this visit is to highlight the unique experiences associated with the different boutique destinations that Saudi visitors can enjoy on a leisure or business trip to Qatar," said Abdo Kayali, Group Director, Sales and Marketing, Souq Waqif Boutique Hotels.

"Given the current schools holiday season, starting with KSA was the perfect opportunity for Souq Waqif Boutique Hotels to reach out to new key clientele with our specifically tailored packages, as well as continue to enhance our relationships with existing clients and other stakeholders in the country," he said.

Joining Abdo Kayali on the GCC road show is Philippe Belhay, Hotel Manager for Al Mirqab and Al Najada in Doha and the Adria hotel in London .

For Souq Waqif Boutique Hotels, 2012 was a year of achieving milestones. The group participated in prestigious regional events like Arabian Travel Market, introduced three brand new properties - Arumaila, Musheireb, and Al Jasra Boutique Hotels, inaugurated a diverse range of creative dining outlets and held its biggest event of the year - the Grand Opening and brand identity launch of Souq Waqif Boutique Hotels.

While Al Najada, Al Mirqab, Arumaila, Musheireb, and Al Jasra Boutique Hotels are currently operational, Al Bidda is scheduled to launch in 2013.

In line with the group's "Choose your own flavour!" theme, a variety of packages for both leisure and business travellers are on offer at each of the five-star boutique destinations.