Spera Boutique now open at J3 Mall, Jumeirah

SPERA, which comes from the latin quote 'dum spira spera' meaning; 'while, I breathe. I hope', promises to help ladies create their own individual style with key capsule pieces and beautiful accessories.

With new pieces introduced to the collection every two weeks, SPERA ensures that the selection of garments offered to customers remain fresh and current.

With an emphasis on understated simplicity and individuality, the boutique offers the promise that only one item in each size is every ordered.

Using superior quality materials such as leather from Denmark, silks from Italy and France as well as Eel leather accessories, the emphasis is on offering affordable garments of the highest quality, with clothes and accessories ranging from Dhs100 to Dhs1000.

SPERA is the ultimate shopping experience for any lady. Hosting a welcoming collection, women of all ages can feel at home in this dressing-room style boutique.

Dana Aker, founder and owner of SPERA comments on the launch, "I wanted to create a boutique that people felt at home coming into. Visiting SPERA, is really like entering into your very own dream closet! With a host of fantastic up and coming European designers to choose from, we offer a range of pieces that customers would not otherwise be able to find in Dubai. What's more, our guarantee is that we only ever buy one garment in each size, meaning you're unlikely to go out and see some wearing the same outfit as you. Something which I've seen happen all too many times in Dubai!"

Aker added, "SPERA offers a warm, inspiring and friendly environment where people aren't afraid to spend time browsing and having fun putting together a complete outfit. I have recruited extremely experienced staff that can help to guide our customers through the collections and help them to put together pieces to create or enhance their own, individual style. We have also teamed up with Simone Heng, a TV and radio presenter and creator of Dubai's first Do-It-Yourself fashion blog Cheapnchic.net, to launch the store, as we feel she perfectly embodies the brand and customers can find specially created pieces of her artwork displayed within the store."

At SPERA we understand that the right outfit needs the right accessories to complete the look. SPERA's impressive range of jewelry includes everything from beautiful recycled gold pieces from Lucas Jack, London, to gem stone-inspired collections from Spanish designer MiMi and Izquierdo, France.

All pieces are 24 Carat Gold Plated and items start from as little as AED100 through to AED500. Completing this seasons collection, are exquisite softer than soft leather belts, bags and clutches from designer Becksondergaard.

SPERA boutique is located in J3 Mall Jumeirah, 1st Floor, number 15, SPERA is open from 10am to 10pm, 7 days a week.