Starbucks launches bilingual website for MENA region
- Kuwait: Wednesday, October 31 - 2012 at 11:16
- PRESS RELEASE
Starbucks Coffee has launched a bilingual website for the Middle East and North Africa. The new English and Arabic website is part of Starbucks' on-going commitment to the local community and the first step towards a fully integrated digital platform to keep it connected with its customers.
Starbucks is the first international coffee house to have a bilingual website for the MENA region, a pioneer step that affirms its leadership of the industry.
The website provides users with detailed information on the latest offerings from Starbucks, local community initiatives, and blog posts from the team and their local partners. The site can also show users the location of the Starbucks store closest to them.
Rana Shaheen, regional communications and CSR manager at Starbucks MENA, said, "Continuing to connect with our local consumers is a key priority for Starbucks. That is why we are so excited about the new website with the latest interactive features which ensure that anyone and everyone can share what matters most to them about Starbucks, be it a new favourite from the menu, a blog post or a piece of news that raises a smile."
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