Starcom MediaVest Group wins Mango account
- United Arab Emirates: Sunday, January 20 - 2013 at 13:32
- PRESS RELEASE
Starcom MediaVest Group (SMG) has won the account for Spanish fashion brand Mango in the UAE, following a competitive multi-agency pitch. Effective January 1, 2013, the assignment - which covers the UAE market - further expands SMG's Mango operations in the Middle East and strengthens the agency's regional position and fashion retail credentials.
Today, Mango is recognized as an international fashion powerhouse and this win provides an unprecedented opportunity for SMG to grow with the brand globally.
Mark Hamilton, SMG's Regional Client Managing Director, added, "We are thrilled to have won the Mango account in the UAE and look forward to growing the scope of business beyond KSA, Bahrain and Egypt. Today, Mango is a renowned fashion brand and boasts over 2,000 stores in more than 100 countries, with sales exceeding EUR1.7bn worldwide. It is a true global fashion innovator and we are honored to be playing a critical role in spearheading the brand across the Middle East and North Africa."
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