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STC named top social media telco in Arab world
- Saudi Arabia: Wednesday, December 19 - 2012 at 15:00
With more than 7.1 million YouTube views, 745,000 Facebook Likes and 352,000 Twitter followers, Saudi Arabia's national telecoms company has fully embraced the 'big three' platforms and is seen to be successfully leveraging social media to boost its brand in the kingdom. STC's Facebook and Twitter pages are navigated by over 1,000 customers a day, according to analysis by Socialbakers, who published a report on corporate performance in social media networks from December 2011 to June 2012. The study revealed that STC's Facebook page ranked 40th globally in terms of the level of interaction with its fans, ahead of another Saudi telco by 22 places, with their Twitter page reaching third place globally.
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Steven Bond, ReporterWednesday, December 19 - 2012 at 15:00 UAE local time (GMT+4)
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This article was updated on Thu Dec 20 2012.
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