Steven Alexander launches at Omega Dubai Desert Classic 2013

Steven Alexander is all about helping golf enthusiasts to bring their colourful, unique and personal identify to the golf course.

Already worn by the likes of footballing legends Alessandro Del Piero and Fabio Capello, and rapper extraordinaire Snoop Lion (Snoop Dogg), Steven Alexander shoes are hand-crafted by third generation Italian shoe master Mr. Raimondi in Italy, whose previous clients include world renowned designers such as D&G, Prada, Versace, and Miu Miu.

Made from the finest calf leather, Steven Alexander shoes come in a wide range of colours and styles, from the classic to the flamboyant.

Golf enthusiasts can choose their own golf shoes from Steven Alexander's exquisite online ready to wear collection, or design their own personalised pair selecting the colours, styles and materials including exotic fabrics such as snake and crocodile leather, even putting their name on the shoe.

For the ultimate is golf shoe opulence, Steven Alexander also offers an exclusive bespoke range, where by an experienced shoe master is flown from Italy to the customers' home, anywhere in the world, to measure the foot and create a wooden last by hand, before crafting a shoe that is based on the customer's personal design, taste, and choice of leathers. The last is then stored with the customer's name so that future orders can be made according to the perfect last.

Commenting on the launch of the brand, founder and managing director Steven Alexander said: "We are delighted to be launching at the Omega Dubai Desert Classic 2013. It was here that Mr. Raimondi and I first met two years ago - a meeting that would form the basis of a beautiful partnership and the birth of the brand. Steven Alexander shoes are designed to support every golfer in being able to express their unique, colourful personality, while enjoying the game they love. Through our partnership with Raimondi we celebrate authentic craftsmanship and pride ourselves on offering a truly unique and personalised service that is reinforced by the extremely high quality shoes that we create by hand for each of our customers."

Third generation shoe master Mr. Raimondi added "The Raimondi family has been hand crafting shoes for three generations, and we are extremely proud to be partnering with Steven Alexander to be able to bring this beautifully hand-crafted artesian product to consumers across the world."

Alexander concluded: "The Middle East Market is extremely important to us, with the UAE increasingly playing an instrumental role within the global golf industry and an abundance of golfing enthusiasts that share our passion for the game. We are looking forward to offering customers around the world, access to an Italian master craftsman, through our website as well as in cooperation with leading golf clubs across the region and beyond."

Steven Alexander shoes are crafted with a minimum of 250 manual actions. At the Omega Dubai Desert Classic, Steven Alexander will also be unveiling the brands' latest designs made from snake and crocodile leather, in addition to existing designs using the finest calf leathers. Three limited edition creations, each being one of a kind in the world, will also be shown on the Steven Alexander stand. They are hand painted by artist Jose Luis from Colombia.