Style.com set for Middle East launch
- Middle East: Saturday, September 15 - 2012 at 04:15
US-based Fairchild Fashion Media (FFM) has signed an agreement with Dubai-based Nervora that will see the launch of a regional version of the award-winning fashion website, Style.com. The new Style.com Arabia website marks the first Condé Nast Publications fashion/beauty title to have a presence in the Middle East, and also the first time Style.com will deliver content in another language, Arabic. "We aim to foster this fashion community, enhance the understanding of fashion and women in the region and further add to the dynamic and evolving Arabic media ecosystem," said Shashi Menon, CEO of Nervora.
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