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Swedish House Mafia 'One Last Tour' will start in Dubai

  • United Arab Emirates: Wednesday, September 26 - 2012 at 14:43
  • PRESS RELEASE

The Peppermint Experience is back with their largest ever event: bringing the planet's biggest EDM stars, Swedish House Mafia, to Dubai.

The opening date of the group's world tour will start in the Middle East in Dubai on November 16th. The Dubai World Trade Center will be transformed with state of the art staging, sound and lights to host the audio visual experience of the year.

The long anticipated announcement came after a weeklong teaser campaign, with dots hinting at the tour appearing around the world and trending globally on social media. With over 20,000 sightings, from planes to projections, Dubai residents saw the dots around the city, from Media City to Festival City, even high over the Palm with skydivers.

'One Last Tour' promises to be highly emotional as the group bids farewell to their fans across the world and create a spectacular finish for those who Came, Raved and Loved!

Set to be their most extensive and extravagant tour to date, the band will be travelling across the continents, visiting India, Russia and South Africa.

Jean Ramia, Peppermint Experience Founder commented: "The last eight years have seen The Peppermint Experience delivering spectacular events, putting the UAE firmly on the world clubbing map. Since the inception of The Peppermint Experience we have had a strong reputation for delivering 'firsts'. Our history of top events in the region, has given Dubai worldwide recognition in the industry, be it on the DJ, agent or consumer side".

"We are dedicated to providing fresh and cutting edge music from around the world and we're thrilled to be hosting Swedish House Mafia for their first and last ever visit to the Middle East."
 
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