Tablets boosting overall TV viewing
- Middle East: Thursday, September 13 - 2012 at 10:52
A study by research firm TDG has said that watching videos on tablet devices leads to greater overall TV viewing, Digital TV Europe has reported. According to the survey, 39% of 18-49 year olds that use their tablets to watch video said this had led to them watching more regular TV programmes, while 46% reported no change. "This is a conclusion of particular relevance to those involved in the TV industry including networks, multichannel operators, and advertisers," said Bill Niemeyer, TDG senior analyst.
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