TAG Heuer launches its largest flagship boutique in Middle East, in Tehran with support of its Iranian partner, Daya Zaman

To celebrate the opening of the 160 m2 largest TAG Heuer flagship boutique in the Middle-East and 3rd largest worldwide, Jean-Christophe Babin, President and CEO of TAG Heuer flew in to Tehran for the occasion. Throughout the evening, Tehran most prominent personalities and celebrities from the film industry, watch collectors and famous sportsmen who live in the neighbourhood have had the pleasure to mingle with the company global CEO and his Middle East General Manager, Luc Decroix.

The avant-garde Flaghsip embodying 152 years of innovations and pioneering spirit, is located in the most prominent street of Tehran. With this opening, TAG Heuer is more than ever confident that the luxury Iranian market has strong potential. TAG Heuer wishes to share with Iranians watch lovers the unique emotions of TAG Heuer epics, saga and universe in Tehran through a large lifestyle space showcasing the Brand values and contemporary luxury as well as range of masterpieces and accessories. Sam Center Flagship substitutes TAG Heuer historical Tehran Boutique in Vasr.

Over 250 guests attended the launch and were able to discover the latest novelties which have just been launched in Iran simultaneously to the world key countries: the iconic TAG Heuer Carrera 1887 43mm, part of a legendary collection celebrating 50 year in 2013, and the newly designed Link Lady, epitomizing the feminine elegance, sophistication and glamour, one can expect from TAG Heuer timepieces.

Jean-Christophe Babin, President and CEO, TAG Heuer said, "Iran is definitely a market of strong potential for luxury in the future : its historical love for arts, refinements, craftsmanship as well as research of extraordinary experiences to which luxury belongs is deeply rooted in its culture. Furthermore its demographics and economic development potential make it the potentially largest luxury market in Middle-East long term ".

Luc Decroix, General Manager TAG Heuer Middle East added, "I am honored to launch our thirteenth boutique in the region and would like to take this opportunity to thank Mr. Ali Mostajeran from Daya Zaman Group for giving us the amazing opportunity to take some extra stakes in Iran."

This latest TAG Heuer boutique at Sam Center gives the connoisseurs of prestigious craftmanship in Tehran a new "must visit" destination and the most upscale luxury flagship in the capital. The Flagship will house the brand's iconic timepieces and masterpieces, latest collections and limited edition watches avant-garde eyewear and luxury mobile phones as well as TAG Heuer's own lifestyle accessories like wallets, belts, and cufflinks.

In the recent years, TAG Heuer has significantly increased its brand-building efforts, adding many new Monobrand Boutiques and Flagships all around the world. TAG Heuer operates currently in 150 stand-alone boutiques and has been opening 27 new units in 2012 alone. The long term goal is 250 boutiques including 3 in Iran and more than 20 in Middle-East.