TAG Heuer shows its support for the 4th Annual Women in Leadership Middle East and Africa

The forum is being held under the endorsement of Her Excellency Dr Maitha' Salem Al Shamsi, UAE's Minister of State.

About the brand participation Francoise Bezzola, Vice President Communication says: "TAG Heuer has always considered women as business game changers. However, in many countries, the gender equality and women empowerment still needs more effort. That's why we signed a partnership with Cameron Diaz and UN Women. Through this partnership we are committed to raising funds; thus sustaining UN Women programmes and helping eliminate discrimination."

Themed 'Inspire, Influence and Innovate,' the two-day platform comprises of inspirational keynote addresses, interactive panel discussions and networking sessions all centering around advancing women in the economy and increasing their business opportunities in the workforce.

In addition to the 250 delegates and high-profile dignitaries attending, the event will feature the following high profile speakers: Luc Decroix, General Manager Middle East of TAG Heuer; Fatima Al Jaber, Chief Operating Officer of Al Jaber Group; AnithaSoni, Development Strategist and Past Chairman of Brand South Africa; Donna Sultan, Chief Executive Officer of Qatar's KEO International Consultants; Essa Al Mulla, Executive Director of Emirates National Development Programme; and Mona Almoayyed, Managing Director of Bahrain's YK Almoayyed & Sons.

Luc Decroix,General Manager Middle East of TAG Heuer said: "We are very honored to be associated with the Women In Leadership forum. At LVMH, the group to which TAG Heuer belongs, over 60% of the staff is female. It is the same in TAG Heuer. They occupy all types of positions - from the most basic ones to the highest levels of top executives and brand CEO - just like the men.
To have women in top leadership positions in the company is extremely important, because women are a huge proportion of our customers. There have been many times at TAG Heuer where we have witnessed that watches thought by women for women were much more powerful than if thought by men for women."

The forum will receive considerable coverage from both regional and international press including the International Herald Tribune, Fortune Arabia, Eye of Riyadh, and SNOB Magazine.

Also, the WIL Achievement Awards ceremony is taking place in conjunction with the forum. The awards will be presented by the official Guest of Honour, HH Princess Ameerah Al Taweel, Vice Chairwoman of Al Waleed Bin Talal Foundation.

Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world.