Tanfeeth CEO urges GCC businesses to improve service quality to meet global standards

Bin Tarraf was delivering the keynote address at the recently concluded 11th GCC Government Shared Services Centers and eServices Quality Excellence Conference.

The event is considered one of the premier thought-leadership conferences for identifying new shared services best practices, particularly within the GCC's government sector.

"In many parts of the GCC, we've built world-class infrastructure. Now we need to focus on making equivalent investments in our services infrastructure to bridge the prevailing gap between the two. It'll also ensure GCC organisations can meet their customers' service expectations and be globally competitive," said Bin Tarraf.

"The key to achieving this is re-orientating their business model towards a customer-centric approach while using the lean methodology to deliver results," he concluded.

Hessa Al Ghurair, Head of Human Resources, Tanfeeth, also spoke at the conference. She explained how Human Resource functions can support customer-centric organizations in delivering service excellence by focusing on people, performance and culture.

"Providing a strong learning and development platform is particularly critical. At Tanfeeth, we offer our staff a minimum of 36 training hours each year, and over 50 training programs to choose from, including a global leadership development programme," said Al Ghurair.

The annual GCC Government Shared Services Centers and eServices Quality Excellence Conference aims to promote and share best practices in customer care for the long term sustainability and profitability of GCC organizations.