TBWA\RAAD appoints Bishara Ghawi as Regional Managing Director for Saudi Arabia

Reda Raad, COO, TBWA\RAAD said, "Bishara has proven himself to be a true professional, and his vast experience across the MENA region, together with his expertise, will see us further strengthen our diverse client service offering and delivery on the ground in Saudi Arabia, as well as across the region and internationally".

Ghawi brings 25 years of experience spanning the advertising and communication industries. Prior to joining TBWA\RAAD, Ghawi occupied senior positions at a number of leading international agencies operating in MENA. He has worked with international and local brands, including Ford, Nestle, Al Watan and Hayel Saeed, successfully building high-performance executive teams and leading sophisticated platforms for effective market launches and ongoing growth.

"I am excited to return to the Kingdom to join the TBWA\RAAD team, at a time when the industry is positioned within an ever changing environment, with opportunities consistently opening up for the creative and passionate approach that is inherent at TBWA\RAAD, said Ghawi. "I am eager to be an active part of this growing network and build on its current accomplishments".

Ghawi has achieved solid success in his advertising career by establishing operational excellence within culturally diverse environments, translating conceptual models into practical growth strategies, and planning/executing multi-faceted business development campaigns to grow market share and gross revenue.