TBWA\RAAD continues expansion in MENA region

The alliance will build on existing collaboration between the two agencies in the MENA region.

TBWA\RAAD recognizes North Africa as a key market for growth, with strong existing agencies in both Morocco and Algeria.

"Our affiliation with Point Carré is a celebration for TBWA\RAAD as it marks the completion of our North African market presence," said TBWA\RAAD Chairman & CEO, Ramzi Raad.

"Working with Point Carré will strengthen our dynamic service offerings to clients in this very active market and allow TBWA\RAAD to tap into, and help evolve the wealth of young professional talent in Tunisia. TBWA is proud to be a part of such a passionate and creative market, which is making its mark on the regional and even the international stage," he added.

Founded in 1996 by Mrs. Rym Gaddas Milad, Point Carré is a 27 strong team, which offers clients the full spectrum of advertising services; including Strategic Planning, Creative and Studio, Media, Traffic, BTL and Event Management.

Rym, founder and CEO of the Tunisian agency said, "This is an exciting time for the agency and the team. Joining the TBWA network is an important step in the development of our talent and creativity. TBWA's global reach and experience will provide an excellent platform from which we can showcase the spirit of communication in Tunisia and contribute to TBWA\RAAD's market-leading position in the MENA region."