TBWA\RAAD's Digital Arts Network appoints New Head

London-born, New York-raised Steadman brings a wealth of experience from clients including Sony, PlayStation, Cadbury, Fly Dubai and Abu Dhabi Commercial Bank. With experience spanning both in-house and agency, Steadman first moved to Dubai in 1999 to work with the Jumeirah Group.

His forward-thinking digital experience led him to found his own boutique agency, focusing on hybrid-digital solutions, which was acquired by a larger entity that Steadman continued to head up before taking the lead of digital operations at Saatchi & Saatchi MENA.

"Steadman's creativity and expertise in the digital sphere brings a new dimension to Digital Arts' offering in the region," said TBWA\RAAD COO, Reda Raad. "The team has had an incredibly successful year in 2012, being the only MENA agency to win at Cannes Lions 2012 in the mobile category, and we look forward to supporting Steadman's plans to raise the bar into 2013."

Major Steadman, head of Digital Arts Network, commented: "This is a fantastic time to be joining Digital Arts and I am thoroughly looking forward to familiarizing myself with the client portfolio and working with the team."

The Digital Arts Network oversees all aspects of product implementation, including strategy and planning, account management, creative/content, systems and technology, user experience and production, with dedicated teams supported by a development hub in Beirut and the Global Analytics Labs in India/China.