Being the only luxury hotel located in DIFC, and accessible by a direct walkway, The Ritz-Carlton, DIFC is in a prime location for corporates and brands seeking outside catering support for events in the gallery spaces. In February, the hotel provided catering for over 100 people for the launch of the new Spring collection from Gap in Cuadro Gallery, and March will see the hotel catering for two further high profile events in the gallery.
Director of Sales & Marketing for The Ritz-Carlton, DIFC, Rania J. Keedy, believes that DIFC's image as a fashionable and aspirational area, as well as the hotel's contemporary feel, strong association with the arts and service excellence, are attracting an increased number of fashion and arts events to the hotel:
"The hotel is seeing a strong increase in the number of fashion and lifestyle brands wishing to hold events in the hotel, and we attribute this to our proximity to the thriving arts scene is DIFC, our own credentials as a lifestyle destination, and our ability to offer creativity and flexibility in creating bespoke events."
Banana Republic will launch its new Summer collection in early March on the hotel's No.5 Terrace, and Matchesfashion.com will host a four-day series of launch events towards the end of the month, with high profile Guest Designer Peter Pilotto.
The Hotel also has an ongoing partnership with Opera Gallery who loan the hotel artwork on a quarterly basis, and held their first auction in the Middle East at The Ritz-Carlton, DIFC in October 2012.
In addition, the hotel has recently recruited a new Executive Banquet Chef, Manuel Caicedo, who was previously at the prestigious Hotel Arts Barcelona for six years, famed for its affinity with high profile art and culture events. Since joining The Ritz-Carlton, DIFC Chef Manuel has created a number of highly creative, bespoke menus for the hotel's lifestyle events, including innovative Lipstick Gazpacho canapés and Goat's Cheese Lollypops.
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Thriving arts scene in DIFC boosts events business for The Ritz-Carlton, DIFC
- United Arab Emirates: Tuesday, February 19 - 2013 at 16:21
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With Dubai International Financial Centre increasingly becoming a hub for arts and culture within the UAE and the Middle East, The Ritz-Carlton, DIFC is benefiting from a growing number of outside catering events in the sought-after Gate Village, as well as an influx of luxury and fashion brands, seeking to host their events in a premium location within close proximity to the area.
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Posted by Nadeen El AjouTuesday, February 19 - 2013 at 16:21 UAE local time (GMT+4)
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