Timex named official timing partner for the RAK Half-Marathon
- United Arab Emirates: Wednesday, February 13 - 2013 at 14:12
- PRESS RELEASE
Timex, one of the world's leading watch companies and official timing sponsor of the RAK Half-Marathon announces its first partnership with the RAK event as part of the company's ongoing initiative to increase the awareness of its state-of-the-art sports and fashion products in the Middle East.
"We are excited about the partnership. Timex celebrates the human spirit and is as diverse as the runners in this great event."
Timex's presence in the fitness world has been evident for years via its sponsorship of the Ironman Triathlon event series and the leading global marathons of New York, London, and Berlin. With a wide array of wellness and training timepieces priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle in a cost-effective manner.
In 2013, Timex brand will promote the Timex Ironman Sleek 250-Lap watch, a best-in-class running watch boasting the brand's widely acclaimed TapScreen technology and award-winning Sleek collection design.
"This is a great watch for the person who primarily runs for a set time, but is also curious about how far and how fast he or she is going," said Ricardo Martins, MEA Sales Manager at Timex.
"It has top-of-the-line sports timing features, a slim and modern profile that can be worn throughout the day."
Its TapScreen Technology allows users to easily activate the lap feature by "tapping" anywhere on the timepiece's face, rather than having to locate and push buttons mid-stride. Its eight interval timers are labelled with intuitive names such as warm, slow, med, fast and cool, making complex interval workouts automatic and effortless.
The Timex Ironman Sleek collection's award winning, aerodynamic design is the perfect combination of style, performance and lightweight comfort.
A wide collection of Timex watches will be available for purchase in the Timex stand at the RAK Half-Marathon Expo on race day or at Timex boutiques in Deira City Center, Dubai Mall and MOE as well as Hour Choice stores all over the UAE.
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