Toshiba continues to expand with branch offices in South Africa and the Kingdom of Saudi Arabia

Previously managed by Toshiba Europe, TGFZ takes over the region in a bid to enhance its market share and development of the African market. The branch office in South Africa will cater to the South African Development Community (SADC), Central and West African regions. The end of 2012 will see another branch office set up in Riyadh in the KSA, as the brand acknowledges the importance of the Middle East market through ongoing expansion strategies.

TGFZ also announced that their East African operations (Kenya, Tanzania, Uganda and Ethiopia) will be managed by their Middle East Operations, providing a firm base for the strengthening and development of the East Africa market

Apart from JAFZA's vital role as the UAE's logistics hub, Dubai also hosts numerous East African IT channels that make managing and servicing the East Africa region's channels through JAFZA the faster and more expedient option. Treated akin to the Middle East, the East African region will be benefitting from winning strategies, market development activities, latest products and services. Additionally, there will be no time lag in the availability of the latest products in the region, as they will be concurrently launched in the region in line with worldwide launches.

Showcasing immense success in the Middle East owing to key markets like the UAE, KSA and Qatar, Toshiba's range of Notebook computers have witnessed a year on year growth of 50% for the first half of 2012 against the stagnant market growth in the region for Notebook PCs. TGFZ's General Manager, Mr. Santosh Varghese, said "The brand equity of Toshiba notebooks in the Gulf region is the highest worldwide and our role is to sustain the high brand equity by creating value for our customers."

"While Toshiba is a recognized brand in East Africa, the brand aspires to have over 20 percent market share in the region" said Mr.Yasuyoshi Matsunaga, TGFZ's President.