Toyota ALJ launches sales of fourth-generation all new 2013 RAV4 SUV in Saudi Arabia

"We are very excited at bringing this superb SUV to the Saudi market," said Eng. Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel (ALJ), the authorized distributor of Toyota in Saudi Arabia.

"The RAV4 is a bold reinvention of the world's original crossover sport utility vehicle, offering balanced performance and capability, while being more engaging and fun to drive. It also offers great fuel efficiency, spacious rear space, striking design, and a compelling array of standard features," he added.

The 2013 RAV4 draws on the innovative heritage of the original model which started an industry trend and sets a new standard for the compact SUV market with more than 4.5 million units sold since 1994 in over 150 countries.

Offering customers sophisticated dynamic and strong styling, refined, premium-quality interior design and a new Dynamic Torque Control 4WD, in addition to being a more engaging and fun drive with fuel efficient powertrain, the RAV 4 comes with the assurance of three generations of satisfied customers.

According to Makoto Arimoto, RAV4 Chief Engineer at Toyota Motor Corporation, "With the 2013 RAV4, what we have achieved is a sportier driving experience characteristic of a 4WD vehicle while enhancing the agile handling performance. Over 700 staff members came together to prioritize the feelings of each customer in the development of the new-generation RAV4 and I am confident that all customers will view it as the best compact SUV in the market."

Exterior Design & Body Structure
The sporty new front defines RAV4's athletic presence and sophisticated strength. In a significant break with its heritage, the RAV4 will switch from its side-hinged rear door to a convenient roof-hinged liftgate with a spare tire stored under the cargo floor. RAV4's body structure will include high-strength steel to help achieve both strength and light body structure.

Interior Design and Functions
The new RAV4's interior has a premium, sophisticated look with soft-touch accents and driver-centric controls. The driver-centric dash panel and the gauges all feature new Clear Blue illumination, which provides crisp visibility in most ambient light conditions. All steering wheels have controls for audio, Bluetooth hands-free phone and audio. Driver and front passenger seats have a slim back, enhancing rear-passenger knee room while rear-row seats recline several degrees to enhance passenger comfort.

The Fun Driving Experience
The 2013 RAV4 arrives with a multitude of driver-focused features, including a SPORT MODE for enhanced performance and road feel. As well as activating the Dynamic Torque Control 4WD, the new SPORT MODE also modifies the RAV4's power steering, throttle and transmissions; decreasing power steering assistance, sharpening throttle response and offering higher revs and automatic gearbox management for a more dynamic, sporting driving experience.

Dynamic Torque Control 4WD System
The Dynamic Torque Control 4WD allows the driver to achieve better drivability on very slippery and dry road surface conditions, thereby enhancing RAV4 performance and handling, and offering more driving pleasure.

Safety
The all new RAV4 builds on the very highest standards of occupant safety and pedestrian impact protection evolved over three generations of the compact Toyota SUV, with even higher levels of active and passive safety. 2013 RAV4s will have Traction Control (TRC), Electronic Brake-force Distribution (EBD), Enhanced Vehicle Stability Control (VSC), Brake Assist (BA), an Anti-lock Braking System (ABS), and Downhill Assist Control.

Going back more than half a century, the partnership between Toyota Motor Corporation and Abdul Latif Jameel Company (ALJ) has grown into the leading automotive dealership in the Kingdom and the biggest Toyota independent distributor in the world. Backed by a policy of the customer comes first, ALJ's stewardship of Toyota brands in Saudi Arabia is supported by a kingdom-wide sales and service network that is renowned its commitment to excellence at every level.