General Trading Group announces its new corporate identity

Innovation, skill, commitment, entrepreneurship and cohesion have been the driving forces behind Sharaka's success.

The new Identity has been designed to command recognition and respect as a stand-alone brand. Very importantly it also endorses and connects the individual brands in the Group portfolio. It was designed to bring the Group closer together.

Chairman Sheikh Abdulla bin Ahmed Al Thani proudly unveils the new identity saying " I take great pride in unveiling our new Corporate Identity. The new identity Sharaka Holdings presents a commanding position harnessing the power of our diversity. We leveraged on Qatar's spectacular growth, strategized to position ourselves in opportunistic markets and grew to accomplish our mission."

Sheikh Abdulla thanked the exemplary vision and foresight of His Highness Sheikh Hamad bin Khalifa Al Thani and the Heir Apparent His Highness Sheikh Tamim bin Hamad bin Khalifa Al Thani. He said that their insightful leadership had propelled Qatar into the record books of this millennium and presented the country with a treasure trove of opportunities.

The new logo is distinctive and unique. The latin letter "S" in gold stands for Sharaka; Sharing which is a core value identified by the company and is the symbol of infinity signifying continuous growth. The Sharaka diamond symbolizes the strength and tenacity of the Group as well as it's commitment to long term enduring relationships. The elegant Arabic calligraphy is symbolic of the traditional roots and values the Group champions connecting the illustrious past with its promising future.

"We believe the logo is reflective of who we are, our persona, ethos and values. We wanted it to be simple, memorable and easy to recall. Partnerships form the core of Sharaka Holdings and hence we chose the name Sharaka. Alliances across the group are fostered in environments, which connect different people, stimulate qualities of entrepreneurship and encourage the sharing of ideas in ways, which work to everyone's mutual benefit. Each challenge and new venture has added innovative dimensions to our portfolio. Our vision is to encompass excellence in every business we operate and the new identity conveys this modern refocus of the Group" explains Sheikh Abdulla.