Browse
related articles
Travel brand loyalty declining, says Deloitte
- Middle East: Monday, January 28 - 2013 at 06:05
According to a study by global consultancy Deloitte, consumer loyalty to travel brands has witnessed a steep decline, with only 8% of survey respondents indicating they always stay at the same brand of hotel brand. The survey also found that just 14% of the respondents always fly on the same airline. "According to Deloitte's survey, it is clear that travel brands need to up their game if they want to drive genuine loyalty among consumers," said Adam Weissenberg, vice chairman, Deloitte LLP and US Travel, Hospitality and Leisure leader. According to the survey, 63% of respondents never want to interact with a travel brand via social media and 44% never visit social media and review sites for travel. "Travel brands need to be more innovative and clear in communicating their product and service offerings," added Weissenberg.
Related Content
Article Options
Disclaimer »
The information comprised in this section is not, nor is it held out to be, a solicitation of any person to take any form of investment decision. The content of the AMEinfo.com Web site does not constitute advice or a recommendation by AME Info FZ LLC / 4C and should not be relied upon in making (or refraining from making) any decision relating to investments or any other matter. You should consult your own independent financial adviser and obtain professional advice before exercising any investment decisions or choices based on information featured in this AMEinfo.com Web site.
AME Info FZ LLC / 4C can not be held liable or responsible in any way for any opinions, suggestions, recommendations or comments made by any of the contributors to the various columns on the AMEinfo.com Web site nor do opinions of contributors necessarily reflect those of AME Info FZ LLC / 4C.
In no event shall AME Info FZ LLC / 4C be liable for any damages whatsoever, including, without limitation, direct, special, indirect, consequential, or incidental damages, or damages for lost profits, loss of revenue, or loss of use, arising out of or related to the AMEinfo.com Web site or the information contained in it, whether such damages arise in contract, negligence, tort, under statute, in equity, at law or otherwise.
