The new trend setting Y tabloid demonstrates strong market demand and public interest

Since its initial launch on December 26th under the theme 'Pulse of Oman', the new Y tabloid has visibly left its mark on the local media and communications scene through its innovative and all-inclusive approach that seeks to deliver the very best in lifestyle and business. This has been achieved through its new sections that present a host of added value features including shopping, F&B, health, beauty, cars, outdoors and technology among others.

Commenting on Y's recent market success, Eihab Abutaha, CEO - Communications at SABCO Group expressed, "The market response to the new Y tabloid to date has been very encouraging and is a testament to its fresh and modern look as well as its core offerings; engaging, relevant and dynamic content. It is also a reflection of the Y team's efforts, expertise and insights that have been instrumental in delivering a world class publication that has been creatively modified to meet and exceed the expectations of local consumers in Oman."

Penny Fray, Managing Editor at Y added, "We are delighted with the excellent feedback that we have been receiving from our valued readers through our social media, website and constant flow of letters, however this is only beginning as we intend to go from strength to strength."

The CEO went on to say that Y readers can also look forward to the new website which we plan on launching by the end of this month as we trust that it will undoubtedly create excitement and interest within the growing online community due to its contemporary interface and added value features.

Published every Wednesday, the new Y covers a range of platforms that appeal to Omanis and expats alike, and sheds the spotlight on key influencers, entrepreneurs and other active members of the community while serving as a holistic and entertaining guide for exploring culture and society.

The new Y was inspired by an extensive readership survey which was carried out late last year with the input of over 3,000 respondents across the capital. The in-depth survey aimed at gaining key information and insights on consumers various preferences, expectations and needs in order for Y to truly represent the vibrant 'Pulse of Oman'.