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Twitter rolls out new advertisement targeting tool
- Middle East: Tuesday, September 04 - 2012 at 12:11
Twitter has rolled out a new tool for advertisers to deliver their marketing pitches to the people who are most likely to buy their products and services, the Associated Press has reported. The targeting tool allows ads to be sorted into different categories of interest. Once an ad has been tagged under specific topics, it could crop up among the tweets of users whose activity has indicated an interest in those topics. Twitter is also allowing the ads known as 'promoted tweets' to be tied to specific accounts that may have followers likely to have an interest in the subject of a marketing message.
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