UAE rolls out TV audience measuring system
- United Arab Emirates: Wednesday, October 17 - 2012 at 03:39
Emirates Media Measurement Co (EMMC) has said the UAE TV audience measurement system (tview) is now officially launched following confirmation of acceptance by the external TAM auditors and consultants Hulks & Ruud, Wam has reported. The independent experts tested and verified all aspects of the system including panel management, data accuracy and stability and a range of key performance indicators, the firm said. The system, which provides daily logs of programmes and advertising spots on nearly 60 of the most popular channels in the region, also enables subscribers receive daily audience data which can be analysed and reported with the help of a software tool.
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