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UK firm develops technology to track users across gadgets
- UK: Sunday, December 09 - 2012 at 05:01
Mobile advertising specialist Drawbridge has introduced a new tracking technology that would allow the tracking of users around the different gadgets they use, BBC has reported. The firm uses cookies to generate statistics to gather information on which gadgets are being used and what is being done with them to build up "anonymous" profiles of different users. So far the company has drawn up profiles connecting 200 million users to the different electronic gadgets and applications they use during the day and in separate locations, said Drawbridge.
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