Van Cleef&Arpels opens its first boutique in Jeddah

Van Cleef & Arpels was introduced in the Saudi luxury market in 2007 with a first boutique in Riyadh. Today, the second boutique takes place in one of the most important cities of the Kindgom, Jeddah.

Commenting on this event, Mr. Nabeel Ali Bin Ali said: "This opening reassures the success of a long and fruitful relationship between Ali Bin Ali Group and Van Cleef&Arpels. We are happy about the opening of the new Van Cleef&Arpels boutique in the Kingdom of Saudi Arabia, the first in Jeddah. Our relationship with Van Cleef&Arpels does not only symbolize a business correlation but a long-term partnership and a common future vision. This is a proud moment for us as Ali Bin Ali Group is expanding its business in KSA through Platinum Sands Company."

"Saudi Arabia is a very important market for Van Cleef&Arpels," said Mr. Guy Chatillon. "With the opening of the new boutique in Jeddah today, the ninth in the Middle East, we are developing a strong presence on the regional luxury scene. We are delighted to have Platinum Sands as partner, sharing the same values of long term vision and excellence to cater to our sophisticated clientele. We invite the jewelry enthusiasts to discover the beautiful creations and superior craftsmanship of the Maison in its new address, and enjoy the unparalleled service we pride ourselves on."

Located in Jameel Square on Tahliya, Jeddah's prime destination for luxury, the sumptuous 183 square meter boutique opens its doors to the most discerning clientele and offers them an array of the most exquisite and refined creations of Van Cleef&Arpels.

The interior of the boutique is designed in powdery hues of pink and mauve that blends harmoniously with contrasting shades of grey, offering a soft and sophisticated décor. Smooth textures and refined materials, including fine leather, silk and velvet together enhance the charm of the new boutique.

The new Van Cleef&Arpels boutique features four zones, two of which are dedicated to the ultimate VIP treatment. The two VIP rooms resemble the intimacy and warmth of a Parisian apartment with ultimate refinement and elegance. They reflect a charming atoms.