Vhernier officially inaugurates its first boutique within the Middle East at the lavish Boulevard, Jumeirah Emirates Towers

Located in the lavish Boulevard, Jumeirah Emirates Towers, the boutique boasts the finest jewellery collections of the Italian House, influenced in their design by trends in modern and contemporary art.

Commenting on the opening, Carlo Traglio, President of Vhernier, said: "With Dubai being known to be the centre of high-end luxury brands, expanding to the Middle East and, specifically Dubai, has proven to be the right step forward. We are thrilled to launch our first boutique in the Middle East with AW Rostamani Lifestyle, and are confident Vhernier will capture the hearts of the jewellery enthusiasts within this region."

Radiating an evening of sophistication and elegance, guests were invited to experience an all Italian affair, whereby the Vhernier boutique was transformed into a classy and stylish setting, taking guests on a journey into the glamorous world of Vhernier.

Amongst the invitees were famous TV presenter and Vhernier muse, Mona Abou Hamze as well as other VIPs including representatives and directors from the AW Rostamani Group.

Representing their first boutique in the Middle East, Vhernier will be operating in partnership with AW Rostamani Lifestyle, one of the most respected corporations in the Middle East, renowned for providing world leading brands and service to exclusive customers in the region.

"As part of our strategy in diversifying our company portfolio, we aim to extend visibility of Vhernier through various channels and dedicated initiatives, further engraining the brand identity within this market. Dubai offers the highest standards of comfort and luxury, offering a sophisticated and high-profile market of top spenders who enjoy the finer things in life. With this in mind, our targeted lifestyle brands are a key theme for both residents and visitors alike", stated Mr. Ezzeddine El Baba, Managing Director of AW Rostamani Lifestyle.

Mr. El Baba added: "The Vhernier 'difference' is what really attracts us to this brand. In today's market, savvy female buyers are really looking for inimitable pieces which represent them as an individual. Although not suited to everyone, those whom Vhernier attracts greatly appreciate the brand for its distinct and exclusive identity."

Representing exclusive Italian jewellery, renowned for its creativity and minimalist design, Vhernier's jewels are loved and worn by the most popular of celebrities, including Demi Moore, Angelina Jolie and Jessica Biel. Having already an eminent fan base around the world, the new Dubai store looks set to continue being the premium choice for captivating the world of glamorous women.