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VIVA and Microsoft join hands to drive Innovation in Bahrain

VIVA, the Kingdom's most innovative telecom provider and Microsoft have announced the launch of a new application (app) designed exclusively for VIVA on Windows 8 user friendly interface. Both companies worked closely on the creation of an innovative app that allows VIVA's customers to fully experience and enjoy remote access to VIVA's portfolio of products and services, providing an enhanced customer experience.

Andrew Hanna, VIVA CCO said, "Through our partnership with Microsoft we continue leading the path of innovation in Bahrain's telecom market. VIVA Windows 8 app will enable our customers to perform multiple functions and choose plans or new devices best suited to their needs. It also offers them the option to browse through new promotions, select a number of their choice based on availability and pay their bills; all of these, with convenient access from anywhere and at any time. Microsoft's world-leading operating system and platform's capabilities allow us to continue strengthening our customer service and the experience we provide to our customers at all touch points."

"We are thrilled to partner with VIVA to launch the region's first Telecom consumer App on Windows 8; this collaboration comes as part of our commitment to supporting our business partners on their quest for superior customer-centric offerings," said Tareq Hijazi, Regional Country Manager of Microsoft Bahrain & Oman.

He further explained how Windows 8 is driving the pace of innovation; he said "the VIVA App is an excellent example of how Windows 8 enables companies to offer their customers new and immersive experiences, based on Windows 8's unique and distinctive user interactions and features like the live tiles that place new content at consumers' fingertips."

The new VIVA Windows 8 app will be initially available at VIVA's flagship store in Bahrain City Center and will be progressively introduced in all its retail outlets.

VIVA's Windows 8 app will be released in three versions, a Windows 8 store app for users at home, a touch screen and a Windows 8 tablets version for VIVA's stores.

The new VIVA app will be available for download on the Microsoft store by end of May which currently has over 100,000 apps available for download. The newly launched App adds to VIVA's expanding portfolio of customer-centric innovations.

More information about how organizations are turning to Microsoft technology is available on the Microsoft Customer Spotlight newsroom.

VIVA media contact:
Naseem Fekri: 17561725
Pooja Rekhi Sharma: 17561723

Microsoft media contact:
Christiane Salem: 39966177
First Windows 8 app developed by Microsoft for leading telecom operator in the Middle East.
First Windows 8 app developed by Microsoft for leading telecom operator in the Middle East.
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