VIVA top-ranked in social media leadership in Bahrain
- Bahrain: Thursday, November 22 - 2012 at 09:29
- PRESS RELEASE
VIVA Bahrain, the Kingdom's most innovative telecom provider, has been ranked 2nd place in Bahrain's top brands on Facebook leadership by Social Bakers, a global social media and digital analytics company. VIVA recorded a 700% increase in the number of Facebook likes over a period of 2 years, reaching an outstanding 44,340 followers.
VIVA has wide presence in social and digital platforms through accounts established in the most popular social media channels, including Facebook, Twitter, Instagram, Linkedin, Google + and more.
The company's efforts in elevating the way it communicates with its customers have proven to be successful, evident through the increase in the number of Twitter followers to over 11,839, from only 600 in the beginning of September 2010, and the number of Facebook likes to 44,340, from only 6,000 in September 2010.
"The recent boom in Social Media has proven it to be crucial to the success of any company," commented Andrew Hanna, VIVA Chief Commercial Officer.
"VIVA has recognized the relevance and impact of Social Media and has worked effortlessly to expand its reach on several different platforms of social networking. This has connected us to a wider audience, not only by creating content and launching campaigns, but by listening to the feedback and input from the public which we take into consideration to enhance our products and services," he added.
Recently, the company has launched several campaigns focusing solely on social media and networking sites such as the 'Are you a true Man U fan?' campaign which engaged with football enthusiasts and Manchester United supporters, asking them to prove their passion for the world's biggest football club by uploading one picture in VIVA's Facebook page.
The campaign drew hundreds of entries throughout its duration, and the winner was named 'Manchester United's Biggest Fan' in Bahrain by VIVA. In June, VIVA also did an awareness campaign for the launch of the Samsung Galaxy S III with its 'Win a Treat with a Tweet' competition where three lucky VIVA followers won a brand new Samsung Galaxy S III each just by retweeting the VIVA Bahrain account.
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