Volkswagen Middle East announces record growth
- Oman: Saturday, February 09 - 2013 at 15:48
- PRESS RELEASE
Volkswagen Middle East has announced that 2012 was its most successful year to date, in terms of regional sales, with a 22% increase on 2011.
Commenting on the performance, Thomas Milz, Managing Director, Volkswagen Middle East, said, "2012 was a great success for Volkswagen Middle East in terms of sales growth and our aim is to build on that success to make 2013 an even greater year. Together with our partners, Volkswagen in the Middle East remains committed to offering our customers world class products and service and to continue driving the brand forward with on-going investment in facilities, customer service and the launch of new models."
"2012 has also been a successful year for Volkswagen Oman, having sold a record number of vehicles locally," said Hemant Bhat, General Manager of Volkswagen Oman. "With the broadest range of vehicles ever and with a couple of exciting new vehicles scheduled to be launched, 2013 will undoubtedly be another exceptional year for us."
In 2012, Volkswagen's Jetta was the highest volume selling model followed closely by the Tiguan and Touareg. Also bolstering figures were the new Passat and Polo Sedan, which arrived in 2012 but have already contributed to Volkswagen's strong sales growth.
The excellent performance of Volkswagen's sedan models reinforces the findings of Volkswagen's Sedan strategy, which indicated the need and preference of customers in the Middle East for high safety standards, more leg and boot space, and competitive pricing in the sector.
The boost in Middle East sales also helped Volkswagen worldwide deliver over nine million vehicles for the first time ever. Between January and December 2012 the Group delivered 9.07 million cars; a year-on-year increase of 11.2%.
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