Volkswagen Middle East celebrates its most successful year

The spectacular occasion, which included the unveiling of all of Volkswagen's models, the first time they have all been together in one location in the Middle East, was an impressive way to celebrate what has been an extremely successful year for the leading German car manufacturer.

Increased annual sales, the completion of its full portfolio to the region, which was concluded with the launch of the Passat and the new Polo Sedan, are just some of the highlights that have made 2012 such an exciting year.

Commenting on the successful year and the event Mr. Thomas Milz, Managing Director Volkswagen Middle East said: "As a new member of the Volkswagen Middle East team, I am delighted to see the success that has been achieved over the course of 2012. Also, with the support of our dealer partners, we can now offer our Middle Eastern customers the complete range of Volkswagen models. This demonstrates our long-term commitment to the Middle East."

Sales results for 2012 have been extremely encouraging with 22% from increase from January to October 2012, compared to the same period in 2011 - this result makes Volkswagen the fastest growing volume manufacturer in the region. The month of September was also the strongest month for sales in Volkswagen Middle East's history.

The celebrations at Yas Marina didn't just extend to Volkswagen's impressive fleet, as Thomas Milz used the occasion to announce an exclusive partnership with Rotana Music, which was formally introduced by a performance from Arabic pop sensation, Wael Kfoury.

The collaboration will see Volkswagen Middle East supporting Rotana Music and its artists at events throughout the region in 2013.

"Volkswagen stands for quality, innovative technology and provision of German engineering for everyone. It is our fundamental belief in these qualities that have made 2012 such an exciting and successful year for Volkswagen Middle East - we now look forward to building on this in 2013 and beyond," concluded Milz.

Volkswagen Middle East will be participating in the Qatar Motor Show in January and announcing further models, including the new Golf which will be available in spring 2013.