Wizards Productions partners with Tapjoy to monetize mobile games
- Jordan: Thursday, September 06 - 2012 at 12:43
- PRESS RELEASE
Wizards Productions announced a new partnership with Tapjoy, Inc., a mobile advertising and publishing platform with a global mobile audience spanning more than 70,000 applications. The partnership will allow Wizards Productions to monetize its lineup of upcoming mobile games, which will launch later this year.
In addition to monetizing mobile applications, Tapjoy also can increase the visibility and exposure of new applications. Tapjoy's cross-promotion marketplace allows app publishers to reach out to targeted users.
"We're incredibly excited to partner with Wizards Productions on their upcoming mobile game, Experiment Zero," said Paul Bowen, Vice President and General Manager, Europe, Tapjoy. "The team at Wizards Productions has made great progress in the social gaming space, and we look forward to helping them become a success in the mobile space as well."
Wizards Productions is one of the first developers of massively multiplayer online (MMO) social games in the Middle East/North Africa (MENA) region. It has produced numerous social games and MMO games, including the first-ever 3D MMO Facebook game in Arabic. It has a new focus on mobile games, and it plans to release its first mobile game, Aqua Jam, later this summer with 6Waves.
"We are excited about our new premium partnership with Tapjoy, which will increase the monetization of our apps and give us access to Tapjoy's broad global network," said Hussam Hammo, CPO at Wizards Productions. "Tapjoy's network will enable us to reach the right audience for our games."
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