Yadig and Groupon announce partnership

The cooperation of the two most successful websites of their kind in the region gives internet users the opportunity to now read and review businesses before they buy an online deal. Both companies want to help customers learn more about businesses before they spend their hard earned cash. This partnership means a significant boost in knowledge for the Groupon customer about the deals they are purchasing. YaDig's honest user reviews will now, for the first time ever, be shared on Groupon.ae to encourage people to experience new things by making every offer more transparent.

From October, users will have the ability to browse recent YaDig reviews of the relevant business on every Groupon deal before they decide to purchase it. For example, if a customer is considering purchasing a hotel offer, they can read honest reviews from local YaDig reviewers before deciding to purchase the deal. Furthermore, all Groupon users will now have the opportunity to help the community by giving feedback on the business after making use of the service.

Alexander M. Kappes, CEO of Groupon Middle East says, "Groupon's partnership with YaDig is a great step to further improve our value proposition and strengthen our position as the innovators of localized online marketing and group buying. With its objective reviews and the innovative website, YaDig, as a locally grown business, is the perfect addition to Groupon's regional services. We look forward to offering our users the best things to see, eat and try out in their city ... reviewed."

Groupon is the pioneer of localized online marketing and presents its users in the UAE with over 14 new businesses to try out and discover every day. YaDig.com,on the other hand was founded in 2010, and has nearly 300,000 visitors a month from the UAE searching and reviewing local businesses in 18 major sectors. YaDig's reviews will now be seen by hundreds of thousands more people on Groupon.

Saif Al-Zarouni, CEO and Founder of YaDig, says "YaDig's mission has always been education. We're here to educate both businesses on what they should fix about themselves and customers as to where they should go spend their Dirhams. We're very excited to team up with Groupon to further expand the reach that each review will have. Now every review has the chance to help hundreds of thousands of people on multiple platforms. Where else can you have a voice like that as a consumer? The opportunity to give advice and feedback to businesses, and the community has never been easier, more fun, and this effective."