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Yahoo reduces ads in revamped web mail service
- USA: Wednesday, December 12 - 2012 at 03:59
Yahoo Inc. has launched new versions of its popular web email, the first major product makeover since CEO Marissa Mayer took the helm of the struggling internet company five months ago, Reuters has reported. "You've told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day," Mayer said yesterday in a post on Yahoo's official blog. The new version of features fewer ads, primarily by doing away with pass-through web pages that users previously encountered before they could access their inbox and which appeared after a user sent an email. Eliminating those pages, and improvements to the way Yahoo displays its email web pages, means that users can now reach their inboxes 40% faster, said Vivek Sharma, general manager of Yahoo Mail & Messenger.
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