Yasmina.com partners with Kerastase to launch the IAB multi-media portrait banner in the region

The 300 x 1050 IAB Portrait Banner, produced exclusively by Diwanee, invites users to interact with Initialiste through 3 interactive segments showcasing an image scroller, a competition tab and a video, for an overall more engaging and compeling brand experience.

Shereen Elnaggar, Senior Product Manager for Kerastase says "In a highly competitive digital environment where the user is overwhelmed with messages, the challenge is finding ways to grab their attention in a non-intrusive manner. The portrait banner concept does just that : eye-catching, engaging, and user-friendly. A true complement to any online campaign. We are the 1st brand to utilize the IAB portrait banner and we are very excited to see the results of this innovative approach of advertising online."

« We are very excited about being the first to launch the 300x1050 Portrait banner in this region, which promises a more meaningful, interactive and immersive brand experience for the Yasmin.com user. We continually strive to offer our clients more innovative and impactful digital solutions and are very proud to be sharing this First with Kerastase. » commented Joana Omari, VP Sales at Diwanee