YK Almoayyed and Sons introduces new Nissan Sentra
- Bahrain: Wednesday, February 27 - 2013 at 09:15
- PRESS RELEASE
YK Almoayyed and Sons, exclusive distributors of Nissan in Bahrain, unveiled the Sentra (26 Feb) in a bid to further increase its market lead in the premium compact sedan segment.
The Nissan Sentra, available in 1.6-litre or 1.8-litre configurations, offers drivers the spaciousness and comfort of cars usually found in the larger segment, as well as technology usually associated with much more expensive cars.
"The compact sedan segment is the highest volume sales segment in Bahrain, and one in which Nissan is currently the market leader with the Sunny and Tiida models. The introduction of the Sentra, a unique entry within its class, is a further extension of this strategy which also ups the playing field for the industry as a whole," said Paul Baker, General Manager, Nissan.
"Nissan saw solid sales growth in Bahrain last year, up 44% over the previous year. In 2012 Nissan introduced a range of new and redesigned models in Bahrain, including the Sunny, Micra, Altima and 370Z. The Sentra extends this range even further, allowing Nissan to meet desires of an increasingly demanding market segment," he added.
Baker explained, "The Sentra is a technological leap in this market segment due to the fact that many of the Sentra's technologies, such as its automatic dual-zone climate control system, navigation system, rearview camera and intelligent key and push engine start, have never been seen in cars of this class before."
"Positioned to give an accessible premium experience, the Nissan Sentra will appeal to the aspirational, smart and savvy compact sedan buyer. Not only does Nissan Sentra over-deliver on the basics, and boast a sophisticated modern design, but its class-defying features and extra spaciousness make it a unique model in its class. The end result is an enhanced driving experience with an upscale aesthetic usually associated with large-sized vehicles," he added.
The theme of the launch and the ongoing marketing campaign, titled 'Beauty Meets Brains', aims to reflect the new vehicle's stylish body and its intelligent systems. It is part of a region-wide Middle Eastern launch on which millions of dollars is being spent.
Nissan Sentra facts and key features:
•Nissan Sentra is the all-new nameplate in the Middle East's compact sedan segment. It is however the 13th generation Nissan sedan in its model line globally.
•Seductive design with high-end details such as LED accented headlamps and taillamps and upscale interior craftsmanship.
•Unexpected spaciousness including class-leading legroom and boot space.
•Class-above convenience including dual zone climate control, intelligent key and rear view camera.
•Over-delivering on the basics due to 10% reduction on maintenance cost and class-leading fuel economy of 6.2l/100km and 6.7l/100km for 1.6-litre and 1.8-litre respectively.
•Efficient 1.6 and 1.8-litre engines and next-generation Xtronic CVT delivering optimal performance.
•Seamless connectivity including Bluetooth and satellite navigation.
The new Nissan Sentra places great emphasis on exterior and interior design quality with 'class-above style' when compared with competitive vehicles in the compact sedan segment. Externally, its well-balanced exterior proportions with characteristic lines and sculpted panels convey a 'professional' persona, a feel which is carried into the interior. Comfortable seats, high quality materials and modern cabin design combined with abundant technology and features, are immediately striking as the driver or passenger enters the car.
Nissan Sentra's lightweight body surrounds an interior offering class-leading roominess. All passengers can spread out comfortably whether in the front or the rear which boasts legroom to match models in the higher mid-size sedan segment. Luggage is equally well accommodated thanks to Sentra's 510-litre boot - again, much bigger than models in its class and matching those in the mid-size sedan segment.
Nissan Sentra focuses on class-above design standards inside and out. Automatic dual-zone climate control system with rear passenger air vents, navigation system, rearview camera, intelligent key & Push engine start, and leather seats on selected models are just some of the features Sentra introduces to the segment. However, all models benefit from the standard fitment of soft interior trims, and a wide range of safety equipment including dual airbags, ABS (anti-lock Braking System), EBD (Electronic Brake-force Distribution), and BA (Brake Assist).
Over-delivering on the basics
The Nissan Sentra is a robust mainstream sedan that over delivers on fundamental driving performance, perfected over thirteen generations and five decades of quality and reliability. The Sentra features refined engines and next-generation CVT transmission resulting in improved fuel efficiency.
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