New York's Magnolia Bakery opens in Qatar

Magnolia Bakery, credited with launching the "cupcake craze," serves over 120 varieties of handmade baked goods, including cupcakes, cakes, pies, cheesecakes, icebox desserts, muffins and its world famous banana pudding. The brand is cherished for their freshly baked desserts, all of which are made from scratch in small batches throughout the day, using only the finest ingredients. In addition to their comprehensive dessert menu, Magnolia will offer a savory menu at their Middle East locations. Magnolia currently has several locations in the Middle East, including stores in Lebanon, Kuwait and Dubai.

"Magnolia Bakery is a luxury brand that has been embraced by the Middle East as evidenced by our success in Dubai" said Steve Abrams, CEO and Owner. "Because of this and the region's enthusiastic interest in Magnolia Bakery, we have chosen the Middle East as our first area of international expansion. We are excited to bring Magnolia Bakery to Qatar and look forward to opening many stores throughout the country."

In addition to its Middle Eastern locations, Magnolia Bakery will continue to globally expand over the next five years, opening stores in Tokyo, Paris, London and San Paolo, among other cities.

The Doha store will cater to the local market by introducing exciting new ingredients such as dates to their products. In addition, Magnolia will be introducing several promotions throughout the upcoming year, starting with the launch of its outside catering services that will provide businesses, event management companies and individuals the ability to order Magnolia products directly to their door.

The new bakery will be located in Dar Al Salam Mall, Abu Hamour, a two-story complex which will include fashion and retail, and a food court featuring many high-end restaurants and cafes.

Magnolia Bakery has been featured in major Hollywood movies and television programs, including "The Devil Wears Prada," "Saturday Night Live" and "Modern Family." Magnolia Bakery's fame was sparked by its cameo on the popular "Sex and the City" hit series, which captured the attention of a worldwide audience.