YouGov announces expansion of its Omnibus services

Omnibus is a flexible tool that enables clients to buy research by the question - an ideal way to conduct extensive research with small budgets.

YouGov now runs its MENA Omnibus surveys twice weekly, with increased sample sizes of 1000 in KSA, UAE and Egypt, 750 in Morocco and 500 in Jordan, as well as the introduction of regional and India and Pakistan Omnibus surveys.

"Running Omnibus twice a week allows us to keep up with increasing client demand and gives our clients additional flexibility," comments Sundip Chahal CEO of YouGov MENA.

The MENA Omnibus surveys roll out on Sundays and Thursdays, ever week, interviewing a representative sample of adults (aged 18+) for each country's urban population.

YouGov's Middle East & North Africa panel is the largest in the region, with over 235,000 active panelists.

"Our panels have continued to grow over the past 12 months and we have added new territories, such as Pakistan and India. We are also seeing an increase in demand for data from these panelists, especially from local clients, who are increasingly turning to online research products in order to meet ever shorter timelines," comments Gaurang Kotak Head of RTR at YouGov.

YouGov now offers new annual bulk deals and cluster prices for MENA Omnibus surveys.

Some of the Latest findings from Omnibus MENA In a recent Omnibus Survey about work at home polices in the UAE and KSA; 80% of respondents Claim they were familiar with the work at home corporate policies.

Yet only 37% said that with new technologies available office hours are no longer necessary. When asked about the reasons behind their support for working at home 45% say they could do the same amount of work from home as long as they have an internet connection.

Wasting time getting to and from work and focusing better at home were also some of the main reasons behind respondents' support of work at home policies at 28% and 23% respectively.

Still 63% of respondents find it absolutely necessary to work at an office. With 45% saying that there are situations where direct contact is needed, while another 43% say that working at an office is important to maintain a team feeling.

Respectively 23% and 17% stated trusting that employees are putting the proper amount of time for work and todays' technologies being unreliable, as secondary causes not work from home.