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YouTube to introduce paid channels in Q2
- USA: Wednesday, January 30 - 2013 at 07:11
YouTube is set to introduce paid subscriptions for individual channels on its video platform, as part of a strategy to lure content producers, eyeballs, and advertiser dollars away from traditional TV, Ad Age has reported, citing sources familiar with the plans. YouTube could introduce the paid channels as early as the second quarter of this year, the sources said. The initial group of channels will be small, likely about 25 at the outset, they said. The revenue split from subscriptions is expected to be similar to the 45-55 split that is common for ads on YouTube. Partners will also have the option to include ads in their pay channels, but it's unclear what form those will take, said the sources.
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