Zain Bahrain prepares its customer care team for better career

The Tamkeen-supported initiative will help train Zain Bahrain's customer support team which handles the telecoms company's 24x7 multi-lingual customer service under the supervision of The Call Center School, LLC (TCCS), a Tennessee-based (USA) company dedicated to the professional development and certification of individuals in the call center industry.

Zain Bahrain's General Manager Mr. Mohammed Zainalabedin said, "At Zain Bahrain, we seek every opportunity to empower our team with new knowledge and techniques. We saw CariZMa's programme as a great opportunity to impart this to our Customer Care team. Every new training initiative is a new path towards better human resource management and a new door opened for Zainers to add value to their work and their careers. We are happy to partner an impressive roster of institutions with similar ideas: Tamkeen, BDO and CariZMa are confident that the results will be excellent."

"This programme is a continuation of a long term partnership with Zain in people development that started in 2004," said Adham Bahgat, Founding Partner, CariZMa. "We are keen to leverage our experience in the customer care and sales domains to the benefit of Bahrain, by leveraging our USA-based partners and our regional savoir-faire."

The Call Center School's classroom programmes, web seminars, and e-learning programmes are provided jointly with CariZMa.

"We are proud to contribute to the development of human capital in Bahrain, through our partnership with Tamkeen, Zain, and BDO," commented Ms. Maggie Klenke, Founding Partner of USA-based The Call Center School. "We are confident that our training programs and certifications will add tangible value to the Customer Care team at Zain, and will help to raise the standards of the skills to international levels."

Also included in the programme is The Fisher Institute for Professional Selling which will help to shape and sharpen the next generation of sales professionals at Zain Bahrain. Its' programmes are based on the latest in sales performance research and learning methodology and offer hands-on real-world applications that deliver lasting results. CariZMa has partnered with The Fisher Institute to offer sales training programmes that are reviewed and updated regularly.

"We are glad to see our partnership with CariZMa in the Middle East region be extended to serve the national agenda in Bahrain for people development," said Dr. Linda M. Orr, Interim Director of the Fisher Institute for Professional Selling (part of the University of Akron in Ohio, USA). "Sales is about engagement of people - both customers and employees, and we are keen to improve engagement through this internationally recognized sales training program at Zain with the support of Tamkeen and BDO."