Zain Bahrain's e-waste campaign enters second year of service to Bahrain
- Bahrain: Monday, February 18 - 2013 at 13:17
- PRESS RELEASE
The unique and very successful Zain National Mobile Phone and e-Waste Recycling Campaign which was flagged off in March 2011 enters its second year this month and the company's commitment to making a difference for Bahrain as strong as ever.
"Zain Bahrain is pleased with the results of the first year of the Zain National Mobile Phone and e-Waste Recycling Campaign. We believe that it has awakened the public to the danger of carelessly disposing of mobile phones and batteries which make up the bulk of e-waste," said Zain Bahrain's Corporate Communications Manager Samya Hussein.
"By adopting e-waste management as our major CSR project in 2011, we believe we opened a new avenue for responsible and interactive environmental awareness and the response from the community was terrific," she added.
The campaign will continue with more or less the same parameters. While unusable mobile handsets can be discarded in special boxes at any Zain Experience shops throughout the island in exchange for a raffle ticket for a new handset,
All e-waste generated by this initiative will be collected, sorted and professionally disposed of in the safest manner possible by Zain Bahrain, who has engaged Enviroserve, a respected environmental waste disposal company for this task. The usable handsets will be reused through a professional company specializing in thiswork.
"Every day, hundreds of phones are disposed of to landfill sites where they are destroying our natural habitat with acids and hazardous products which enter our groundwater system. This can be easily averted because the bulk of a mobile handset consists ofcomponents that are plastic, ceramic, or metals. Almost all components of amobile handset can be either recycled or used in a way so that nothing goesinto landfills as e-waste," Mrs. Hussein said.
"We shall continue to strengthen the Zain National Mobile Phone and e-Waste Recycling Campaign with new ideas as it matures over Year Two and are confident the public will support us as always," he added.
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