Zain launches Breast Cancer Awareness campaign in partnership with 360 Mall

Zain has committed to this cause "Breast Cancer Awareness", five years in a row. This year it will be launched from October 4th in partnership with 360 MALL. A Zain Wing will be managed by BreastCare Kuwait (Breastcarekuwait.org) at the 360 MALL , Ground Level Main Atrium.

Medical staff, volunteers and breast cancer survivors will be available at the booth to show support to women and families who have inquiries regarding breast cancer. At the booth which is open to the public there will be free consultations that will help direct women to proper testing.

Zain will also provide a photo studio that will aim to emphasize the importance of family unity and the effect that any illness has on all family members, not only on the mothers and sisters; in alignment with Zain press ad.

A celebrity Pink Carpet will be available for those willing to meet various supporters and breast cancer survivors. On a special board anyone will be able to post a remark or comment reflecting their contribution to fighting breast cancer through the medium of art. Most importantly Zain will be distributing free mammograms.

Waleed AlKhashti, Corporate Communications and Relations at Zain said" the Company's continuous support for such campaigns is within the framework of the organization's CSR program that aims to help various community groups. This charitable event with a focus on early detection aims to help save lives.

He further said "Zain remains committed to promoting social responsibility initiatives as part of its CSR program. Being one of the biggest corporate entities in the region, Zain shares a big responsibility to the community. Zain is performing its social mission by further strengthening the relationship between the company and the community.