Twelve thousand Color Runners danced their way around Dubai Autodrome today as professional triathlete and Daman’s ActiveLife ambassador Omar Nour and official mascot ‘Runicorn’ led them through a kaleidoscope of color at the world’s ‘Happiest 5k on The Planet™.’
The UAE’s fifth edition of The Color Run presented by Daman’s ActiveLife saw runners, dressed in pristine white, set off in thousands into the 5k rainbow extravaganza, flanked by a color-splattered Nissan Juke.
Runners were met with color at every kilometre – Nissan’s yellow, Lipton Ice Tea’s Orange, Reebok’s blue and Daman’s ActiveLife pink – before culminating their adventure at the Daman’s ActiveLife ‘Rainbow Row’, the brand new pink, yellow, orange, green and blue multi-color station which made its Middle Eastern debut in Dubai.
The 5K was celebrated in style, as runners were led toward the Finish Festival and wowed by the euphoric atmosphere of pumping music, festival dancing and color.
Untimed and without official winners, The Color Run™ presented by Daman’s ActiveLife promotes a healthy, active lifestyle, uniting people from across the UAE with a fun twist on exercise.
Dr. Sven Rohte, Chief Commercial Officer of the National Health Insurance Company – Daman, the presenting sponsor of the event, said: “This is the fifth time we’ve presented The Color Run™ in the UAE and the third time in Dubai. It’s great to see how the event keeps growing in popularity.
“Through Daman’s ActiveLife, we aim to create communities whose members support one another in leading an active, healthy lifestyle. The Color Run™, one of ActiveLife’s inaugural events launched in the UAE in 2013, is a key building block for the community to participate in Daman’s ActiveLife events. For our Dubai community we have the free weekly TrainDubai on Wednesday at Dubai Autodrome. Through these initiatives we aim to create long-lasting communities whose members support each other into leading an active, healthy lifestyle.” Dr. Rohte added.
Professional triathlete and Daman’s ActiveLife ambassador Omar Nour added: “The Color Run has been off the scale this year, from the 12,000 Color Runners taking part to the pumping energy of the Finish Festival. Getting active is so important and judging by the massive smiles on everyone’s faces, there is nothing more inspiring than this event.”
The Color Run is a unique celebration of health, happiness and individuality. Increasing in popularity since its January 2012 launch, it has become the single largest event series in the United States and is gaining traction around the world.
In keeping with the event’s community focus, $1 from every entry at The Color Run™ presented by Daman’s ActiveLife was donated to Friends of Cancer Patients through the Just Giving platform.
In addition to Daman’s Activelife, presenting partner and sponsor of the Pink and ‘Rainbow Row’ color stations, a number of sponsors were on board to help spread the color fun – Nissan as the official wheels and sponsor of the Yellow Color Station, Lipton Ice Tea as sponsor of the orange color station, Reebok as sponsor of the blue color station, as well as Accor Hotels, National Paints, Dubai Sports Council, Virgin Radio, Sport 360, What’s On Dubai, Expat Woman, Costa Coffee and Aquafina.