Nesto Hypermarket, the fastest growing retail chain in the region, inaugurated their 36th outlet at Al Mabella, Al Seeb, Muscat, Sultanate of Oman, on 10th June 2015, Wednesday, 6 pm.
The outlet was inaugurated by H.E Ahmed Bin Abdullah Al Shehhi, Minister of Regional Municipalities & Water Resources, in the presence of Mr. K.P. Basheer, Chairman, Western International Group and by dignitaries from the Group and various walks of life. Mr. K.P Basheer, emphasized that this is part of Nesto’s overall expansion plans in the region and will set new benchmarks by being the first Nesto outlet in Oman with a spread of 240,000 sq.feet.
“We are extremely happy to note that a huge number of people chose to visit our outlet on the inauguration day. Nesto Mabella is our latest state-of-the-art facility servicing several residential catchments in Mabella. The hypermarket also has easy access from all nearby areas. This is part of our ambitious expansion plans for Oman with a plan of 15 more hypermarkets and is also part of our plan to be closer to various residential and new developments.” he said.
The new Nesto outlet has 2 levels of shopping as well as 500,000 plus SKU assortments across diverse categories including fresh foods, grocery & household items, health & beauty products, fashion accessories as well as consumer electronics. Nesto Mabella also has an assortment of ready-to-eat food items thereby bringing variety, quality & its signature excellence in customer service to customers.
Nesto has always been offering the complete shopping experience and Nesto Mabella will continue the tradition offering the best in quality, range, service & price. There is also ample car parking facility & needless to add, Nesto Mabella will provide the best prices & offers in town. Nesto was established in the year 2004 with a vision of being a ‘String of Pearls’ of departmental stores, supermarkets & hypermarkets. Their vision is to create a retail chain which is as friendly and accessible as your next door shop and at the same time provide the best quality products at the most competitive prices. Over the years, Nesto has grown to become the trusted and preferred choice for shoppers across the GCC.
Cost effectiveness is Nesto’s guiding principle. They believe in providing their customers a wide range of products at the best possible price in a great shopping ambience. Their scale efficiencies, direct sourcing approach with minimum intermediaries, and supply chain spanning across South Asia, S.E Asia and Europe make it possible for them to generate cost efficiencies that are passed on to their customers in the form of attractive pricing. Nesto Mabella’s fashion section is stacked with the latest trends in apparel, accessories & footwear. They have a wide selection catering to men, women & children.
The electronics section showcases everything from state-of-the-art home theatre systems to white goods and laptops & mobile phones. There is a school supplies section, a separate department for home accessories, home fabrics, décor & furniture. Customers will also get the freshest fruits and vegetables from around the world, the best cuts of meat & a wide range of local & imported fish in a very clean & hygienic environment.
“We have a strong vision for the future. We want to be among the top players in the region and we aim to have a 100 store presence in the next five years. These stores will be a mix of hypermarkets & supermarkets. As per our two year strategic business plan, we plan to open 14 more stores in next 2 years and that will enhance our presence to 50 stores in the region by year 2017. The support that we have received from our customers is ample testimony to the fact that our expansion plans are on track. Nesto Mabella is a grand initiative to support Omani localization by providing them with jobs & nurture their future with high class training standards and also to be the best solution for all their grocery & lifestyle needs” added Mr. K.P Basheer.