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46 per cent of Dubai residents make online purchases

Shoppers prefer this method because of the ease and comfort offered by secure sites

Close to 46 per cent of Dubai residents buy products online, compared with 27 per cent in Abu Dhabi and ten per cent in Sharjah, a study indicates.

Four per cent of shoppers in Al Ain tend to make purchases over the Internet, while the figure is three per cent in Ras Al Khaimah and Ajman, two per cent in Umm Al Quwain and one per cent in Fujairah, Al Bayan reports.

The survey, which was conducted by AWOK.com, aims to measure retail trends over the Internet in various parts of the state.

Dubai is home to the largest number of online shoppers in the UAE, despite having the largest number of shopping centres in the world, the survey concludes.

Ulugbek Yuldashev, founder and managing director at AWOK.com, says Dubai contains the world’s largest shopping malls and it has the largest number of shopping centres worldwide; therefore, it is interesting that the city is home to the largest number of online shoppers in the state.

Expectations have been moving towards the population’s tendency to shop in the traditional manner, but it turns out that shoppers prefer to buy online because of the ease and comfort offered by secure sites.