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5 reasons why 2018 Dubai Shopping Festival will break records

The Dubai Shopping Festival (DSF) is just around the corner.

Be prepared to spend because it will be unlike any season you have witnessed before even with VAT’s attempt to crash the party.

The yearly event, in its 23rd edition, will start on December 26, 2017 and last till January 28, 2018 to offer people an unlimited number of offers, sales, promotions and an endless list of activities.

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What are the 5 reasons why it will be a record year?

5% VAT: No big deal

VAT will be implemented in the UAE beginning on January 1, and the DSF will begin on December 26, giving shoppers a six-day chance to shop before the 5% tax is rolled out across the country.

Some gold jewellers are planning to absorb the VAT on all from January 1 to 31, 2018.

Also, shopping activity may not be highly impacted by VAT because with the great bargain offers, often reaching anywhere between 65%-90%, shoppers may see the 5% as minuscule in comparison.

A 90% kick off

This year’s DSF will kick off with Majid Al Futtaim malls hosting a 90 percent sale for 12 hours on December 26, starting at 12pm until midnight.

The promotion, in partnership with Dubai Festival and Retail Establishment is exclusive to MAF shopping malls in Dubai including Mall of the Emirates, City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha.

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Shoppers who spend AED200 ($55) can enter a draw to win an AED50,000.

Discounted items will be available in fashion, jewellery, homeware and electronics.

How about a golden opportunity?

 Win 33 Kg of gold

Gold buyers stand a chance to win up to 33 kilos of gold worth AED5 million in 33 days of DSF, the Dubai Gold and Jewellery Group (DGJG) said.

The Group’s mega jewellery promotion for DSF, which runs from December 26 to January 27, will choose 100 winners for the season, including a mega winner on the final day raffle who can take home one kilo gold.

Three lucky winners will get gold prizes with the first prize winner receiving 500gm gold, and the second and third lucky winners taking home 250gm gold each.

Need more proof?

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White Friday: A boon for e-commerce

Anytime there are massive items on sale, the crowds are there.

During this year’s White Friday, “regional e-commerce sites cashed in on the trend by offering discounts to rival their brick and mortar counterparts which helped them in doubling and tripling their sales,” according to Forbes.

“Dubai-based SOUQ.com, which is the oldest e-commerce site surveyed, logged the biggest shopping event in its history with one million deals in a four-day period, and with double the number of sales compared to last year’s White Friday event,” it said.

“Jumia, which was founded in Nigeria in 2012, drew the same number of sales as SOUQ.com, despite a longer White Friday sales period of 31 days. The youngest company

A 2017 study by YouGov reveals that UAE residents enjoy shopping online, with 55.9% of respondents stating they shop online quite frequently.

But respondents also said they enjoy the in store shopping experience.

So? Well, you’d be surprised how many DSF shoppers stay at home and buy online.

Footfall vs bit-fall

YouGov’s survey shows that as many as 60% of GCC residents (excluding those already living in the UAE) are aware of the Dubai Shopping Festival.

It said that 52.6% of respondents among UAE residents shop at malls or stores at least three times a month. “There’s no shortage of fervent shoppers in the UAE either, with 22.6% of respondents stating they shop at malls or stores more than six times a month,” it said.

These guys will be at DSF stores in force, but so will the remaining 47.4% who prefer clicking away to get their discounted items online.

And as White Friday has shown, they will be busy buying.