Complex Made Simple

Abela & Co hosts a private luncheon

Fiona Archibold was the guest speaker

Abela & Co, the regions’ premier food service management company recently hosted a private luncheon for its clients and business partners in appreciation of their long standing partnership and commitment.

At the event, which was held at Media Rotana Hotel, internationally renowned professional chef, food stylist, food mentor, columnist and teacher, Fiona Archibold was the guest speaker.

In his welcome remarks, Abed Hannawi, CEO of Abela & Co gave an insight into how the food industry in Dubai has evolved in the last 2 decades by comparing the handful of options available then to the almost 15,000 food outlets operating today in the city and the numerous concepts and choices.

Fiona Archibold spoke about the evolution of food in the region in the last decade and the importance of visual elegance and food artistry in evoking the human senses, which aids in creating a special resonant connection with the customer influencing their final choice of where and what to eat.

She also shared her experience with several major food outlets in UAE that have revolutionized their marketing campaigns to successfully outrun their competition, by focusing on exquisite food styling methods in food photography to visually wooing customers.