Complex Made Simple

AFM Establishment acquires franchise of Sloan’s Ice Cream

Five shops of premium Ice Cream, Candy, and Toys brand set to open across Kuwait

AFM Establishment LLC, which owns and operates well-known retail and real estate companies in Kuwait, has secured a multi-unit franchise development agreement with Sloan’s Ice Cream – a premium West Palm Beach, Florida-based brand combining innovative ice cream flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy and toys.

The agreement, effectively makes Sloan’s Ice Cream in Kuwait a part of the Al-Mutawa’s development group.

“When we first stepped inside Sloan’s in South Florida, we realized this is the opportunity we have been searching for,” said Ali Al-Mutawa, co-owner of AFM Establishment.

“The creativity, energy and brilliant presentation of Sloan’s lured us in, and the ice cream taste is beyond incredible. We are thrilled to make this magical shop our next business venture,” he added.

We will be opening five locations in Kuwait in the near future. The first location will be opening soon at The Promenade in Hawally.

Sloan’s shops are community destinations like no other. Plush toys line the walls, homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store. The stores that AFM will open include the treats and atmosphere that has provided Sloan’s its cult following around the globe.

“Simply put, we created Sloan’s to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed,” said Sloan Kamenstein, founder, owner and a classically trained chef who honed his craft at London’s Le Cordon Bleu culinary school and trained in kitchens throughout France. “The time has come to share Sloan’s yumminess around the globe and we’re thrilled about expanding our huge following into Kuwait. Sloan’s has a bright future in Kuwait and beyond,” he added.

Kamenstein himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy’s Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom’s Apple Pie (apple pie ice cream with pieces of homemade apple pie).

In addition to this development agreement, Sloan’s is actively pursuing growth throughout the Middle East in similarly attractive markets. The agreement with AFM Establishment marks the concept’s second multi-unit franchise agreement in the Middle East this year, joining the five-shop deal struck for the United Arab Emirates (UAE).